Whilst it is hard to forecast the future, there are presently changing landscapes in healthcare that are just too significant and predictive to ignore.
The sands are shifting at great speed and, in order to be there when they settle, we at Cleared have focused our business model around adaptive innovation.
Healthcare Trends That Are Shaping 2020
Technology & Healthcare are Colliding
Despite significant advances in drug development and diagnostics, there has been little disruption in healthcare delivery and the patient experience. COVID-19 did the disrupting for us, and now we see a more pressing imperative for technology to bring healthcare into the relevancy of this century: making healthcare delivery and consumption feel more like the interactions we have every day with similarly future-focused innovators like Uber, Airbnb, Amazon and Expedia, to name but a few.
Patient-centered Control is Inevitable
The fast growing tide of ‘social group help treatment’ and the democratization of knowledge and expertise means there will be a shift in the way that people treat their health conditions. We see doctors becoming more like freelancers in the future, with communities of experts popping-up where demand dictates. Testing will increasingly be delivered to the home or office, and micro-communities of like-minded health advocates will rise within them.
Informed Patient Choice is New and Powerful
Patients telling us how they want their care delivered is relevant to the changing dynamic of the patient–doctor relationship and how they want to live their treatment. We have been working with our global manufacturer and homecare partners to pioneer new community care models that give patients control of where and how they receive their treatment, so as little of their life changes as possible.
Consumerism & Patient Empowerment is Changing Patient Support
There is a notable shift away from traditional education and adherence towards holistic disease management programs, with the goal of enhancing patient engagement. We have been working with experts in allergy treatment to ensure that there are multiple channels a patient can go down depending on the type of solution they are interested in, rather than some one-size-fits-all recommendations.
The Rise of Chronic Conditions.
Chronic conditions are likely to escalate against a backdrop of limited resources and help. Governments and healthcare systems will be unable to cope with the frequency of these diseases using their current structures. Other modes of intervention will be needed that don’t rely on old models of health and wait times.
At Cleared, adaptive innovation means doing different by being different, and that’s making all the difference. And that’s what we’re asking our customers to do; rather than doing the same thing season after season, try a new approach to achieve new health results.
-James Taylor
Co-Founder, Cleared
